Roku, the leading TV streaming platform boasting over 75 million active accounts, has joined forces with Disney Cruise Line to highlight their newest addition to the fleet, the Disney Treasure, right in the heart of Roku City.
Roku City, a fan-favorite backdrop for countless Roku subscribers, transforms the ordinary screensaver into a vibrant digital downtown illustrated in shades of purple, teeming with cinematic references. Notably, 85% of Roku subscribers have indulged in the screensaver during their streaming intermissions.
This takeover of Roku City celebrates the upcoming launch of the Disney Treasure in December 2024, infusing a dose of Disney enchantment into the streaming realm. The immersive scene pays homage to various spaces and activities awaiting families both on and off the ship. Highlights include the Haunted Mansion Parlor, the Broadway-style extravaganza Disney The Tale of Moana, and Castaway Cay, Disney’s exclusive island paradise in The Bahamas.
With the increasingly crowded TV streaming landscape, brands continue to seek novel methods to captivate audiences. This collaboration sparks delight among streamers and positions Disney Cruise Line as a must-see for Roku users. Roku City, already a beloved screensaver, now serves as a unique avenue for brands like Disney Cruise Line to engage with viewers, enhancing the overall streaming experience on the grandest screen in every home.
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